# Rival Pulse: competitive intelligence for physical stores

Rival Pulse is a [Cassi.ai](https://www.cassiai.com) dashboard that compares physical stores across brands using public data. It answers three operating questions: how much traffic each store gets hour by hour, how each brand's reputation is doing, and what customers complain about in each store. All of it with the brands side by side on the same screen.

Pilot in one state capital, in the real estate agencies, fashion chains and wholesale chains verticals. Current coverage: 58 stores monitored, 9 chains compared, 10.962 reviews read, 3.394 traffic readings, and 48 review topics.

## What the dashboard delivers

- Hourly foot traffic per store, across seven days by eighteen hours, with the peak hour per day and a comparison curve across brands.
- Reputation per brand: a rating computed from the star counts of every review, star distribution, change over time, and how much each chain replies to negative reviews.
- Customer voice: every review with text gets one or more topics, with the citation count that supports each percentage.
- Location comparison: stores in the same mall or neighborhood, side by side.
- An AI analyst that answers only from the numbers and excerpts passing the filters on screen.

## How the data is produced

1. Discovery: brand and city searches with several phrasings, each store identified by the listing's unique code.
2. Structured reading: address, hours, phone, stars, topics, and the popular-times chart, read straight from the published value.
3. Validation: city checked against the postal code, stores outside the scope dropped before collection is spent.
4. Standardization: rating from star counts, each store weighted by the volume it has.
5. Text classification: topics per review, with the sample always visible.
6. Comparison and analysis: filters recompute everything, and a tie never becomes a ranking.

Collection runs without a language model, on explicit and verifiable rules. AI comes in only at the end, over data that has already been checked.

## What the dashboard never does

- Never hides the base behind a percentage.
- Never shows the reviewer's name.
- Never compares stores with different audiences without saying so.
- Never works around the source's access limit.
- Never invents a winner where there is no real difference.
- Never presents an approximate date as exact.
- Never estimates sales or revenue from foot traffic.

## Who it is for

Retail chains and franchises, shopping malls, expansion teams, operations and staffing, trade and market intelligence, research institutes and consultancies.

## How to get access

The dashboard is restricted to clients with an active project. Access is requested through the form at https://rivalpulse.cassiai.com/en/. The vertical, brands, cities, and topics are set up with the client's team.